Raise your hand if you’ve tried and failed to find a natural deodorant that works for you? Or maybe you’re a healthy living superstar… but your deodorant game is totally not on point, because you just don’t want to stink?
We’ve all been there. Switching to a natural deodorant can be a strange and uncomfortable experience (especially since sweating is such a taboo thing in our culture). But it really doesn’t have to be that way! And trust me, using a natural deodorant doesn’t have to mean being a stinky person!
To help you feel more comfortable finding the right fit for you, I’m excited to share my interview with Margaux Khoury, the incredible creator of The Best Deodorant in the World. This is my go to healthy, organic, vegan, natural deodorant – keeping my pits stank free for 4 years now.
We’re talking what works (and what doesn’t) in a Natural Deodorant, why you should ditch the antiperspirant, what ingredients you should be looking out for and so much more. Check it out:
The Best Deodorant in the World is aptly named – not only does it work wonders, but it’s also 100% pure, non-toxic, cruelty free and organic. What inspired you to create such an awesome natural deodorant?
It all started six and a half years ago. My husband and I were pretty sick. We were experiencing horrible migraines, unexplained symptoms, hormonal issues and illness. My husband even had to have surgery twice thanks to our dwindling health.
Luckily, we built a fantastic team of health care providers that helped us heal! We learned that we were dealing with a toxic overload and found that changing out diet and lifestyle gave us our health back. And I mean a complete change – everything from what we ate, what products we used… we even changed what mattress we sleep on.
But we couldn’t find a natural deodorant that worked for my husband. We wanted something healthy and safe… but we also wanted something that actually worked for both of us. So I took matters into my own hands.
I looked up recipes on the internet and went to my kitchen. We kept tweaking and working with it until we found what works best.
Our recipe worked and everyone wanted it. It took us 3 years, over 150,000 arm pits to create The Best. And we just finished working with our very skilled formulator to perfect the formula. So, fast forward to what it is today and it’s unlike anything else ever created. The ingredients and formula are very unique.
People are becoming more and more interested in creating and maintaining a healthy lifestyle. Do you find the demand for a natural deodorant is increasing?
I remember being pregnant with our first child mixing this deodorant on the stove, creating more and more because my friends really wanted it. I had no idea that there would be such a demand. This was never intended to be a company, but the interest was really there.
The people around me encouraged me to really make this into something more, so we brought The Best Deodorant in the World to local stores. And we kept working at it to make it into what it is today.
It’s very clear that people are becoming more conscious. Even if you look at large companies like Proctor and Gamble, they’re buying natural deodorant companies because they want a piece of that market. Natural and green product demand keeps getting bigger.
Everybody sweats and most of us use some form of deodorant every day… but we don’t really put a lot of thought into the products we choose to prevent odour (other than fragrance). What do you wish everyone knew about their deodorant?
This is something that we may not be hearing a lot, but:
It’s important to sweat!
In our society, sweating and showing sweat is taboo. But it’s an important process and how our bodies eliminate toxins. So preventing sweating is toxic.
Another important thing to remember is that sweat alone doesn’t smell. The bacteria that live on our armpits are what create that scent.
Body odor is also affected by what we eat and what we put on our skin. Clean diets reduce that smell. But even healthy foods can still play a role – garlic and onions for example can cause a change in the bacteria and affect our scent.
A good deodorant will not only let you sweat, but it will absorb sweat on contact. It also won’t clog your pores, which is so important.
What’s the difference between antiperspirant and deodorant?
Antiperspirant stops sweat. They use aluminum to do that.
Deodorant masks the odor, but it doesn’t prevent you from sweating. And a good natural deodorant will absorb that sweat.
What are the main ingredients we should be looking to avoid in our deodorants? And how do they impact our health?
When we think of ingredients we should be avoiding, parabens come to mind. And that’s great! There are 4 to 5 different kinds (and they’re endocrine disruptors, so avoiding them is definitely a good idea). But there’s more to be concerned about than just that, including:
Aluminum Compounds: Aluminum has been proven to contribute to Alzheimer’s. And when we use products with ingredients like aluminum in it everyday, it’s constantly allowed to absorb into our pores.
Propylene Glycol: This can irritate your skin and has been linked to liver and kidney damage.
Talc: The same powder that’s found in baby powder… but it’s also a proven carcinogen.
Triclosan: This is a really common ingredient used as an antibacterial (you’ll even find it in antibacterial soap). But it also harms your microbiome (the bacteria that live in and on your body). And remember, the bacteria on our armpits are what make our sweat smell.
The damage this antibacterial can cause increases your toxic burden. And it can be a vicious cycle. Destroying that microbiome can increase your smell, meaning you’ll need more deodorant to cover it… It’s a vicious cycle.
Switching from antiperspirant to a natural deodorant can be a little strange at first while you get used the feeling of sweating again. What advice do you have for deodorant newbies?
Change can always be hard. Even when you change your diet, there’s usually an adjustment period and it can be a bit strange. Changing your deodorant is no different.
But if we believe in what we’re doing for ourselves and really want to improve our health, we can get through it. After a while it’s balancing.
I think one of the most important things is getting over that taboo and realizing that sweating is natural, healthy and ok.
I even encourage people to go without deodorant for a while when they make a transition, if possible. Or when they can, in general. Which I know is funny to hear from a deodorant company, but it really gives your body the chance to adjust and detox. And there really might be an adjustment period (as your body is finally allowed to sweat again). So this gives you a chance to start fresh and clean.
Unclogging your pores is also important. A gentle scrub can help to get gunk out of your pores, which will help a natural deodorant work better. We’re actually creating a scrub that we will be releasing at the end of this summer as part of a deodorant kit for that reason.
Whenever you want to make any sort of change, remember that our bodies heal and it’s never too late. Try new things, find what works for you.
How does The Best Deodorant in the World naturally neutralize smelly pits?
Baking soda neutralizes body odor. But it’s really important to have the right amount. Too much baking soda can cause skin irritation. We actually experienced that early on and had to make adjustments to get it just right. You can’t have too much of a good thing – when it comes to baking soda, the percentage you use is really important.
And that’s important to know if you make your own deodorant too. Which I really encourage people to try. Making your own deodorant or not using any at all if you don’t need it is fantastic.
Essential oils are really important too. And it’s not just about which ones you use, but also about when you add them to the mix.
We have an awesome formulator on our team who’s an experienced herbalist and aromatherapist. Her knowledge is invaluable. We’ve learned that when you mix the essential oils in and how much you use is very important. They should only be heated at a certain temperature at a certain time. Otherwise, evaporation is an issue… and they might not be as effective.
Formula is really important. And it can take time to find the right mix. We’ve had over 150,000 armpits tested. There was a lot of trial and error and it really took tons of willing human guinea pigs. Listening to all of the feedback and making the adjustments is really how our awesome formula came together.
In the end, it’s really about great ingredients that all work together.
With so much greenwashing out there, how can people be sure that they’re really buying a natural deodorant?
It can be really hard, but it’s really important that you educate yourself about what to look for on a product label. Google around and create a list. Print it and take it with you so you don’t feel lost.
And remember, natural deodorant doesn’t equal stinky people. Don’t settle for something that doesn’t work for you. It can work and it can be wonderful.
Everyone’s sweat is a bit unique – some of us are major sweaters and some of us are minor sweaters. Does The Best Deodorant in the World work well for everyone?
Absolutely! We created something really simple that’s meant for anyone. 35 to 40% of our customers are men. And men are typically seen as sweatier and stinkier (and in need of a stronger product).
And remember, there are so many things that can play a role in your sweat health. What you eat, what products you’re using, and your self care are all just as important as the deodorant you’re using.
We’re so used to seeing our deodorant divided by gender, but The Best Deodorant in the World is for everyone! Why is deodorant typically marketed by gender and why did you choose to avoid that?
I’m so glad you asked that! We’re actually raising our children in a gender neutral environment, so we’ve become very conscious of that.
I really think it all comes down to target marketing.
For us, it was really important to us that we kept it really simple. I find that when there are too many options, it can get really confusing and make it harder to make a decision. And I wanted this product to really represent myself and what I envisioned.
So we decided on one unisex option, for simplicity. It’s a light peppermint smell, which is non-gender specific and something anyone can use and enjoy.
It’s clear that you’re not only concerned for human health, but the health of our planet as well. I love that your packaging is reusable! You’re also introducing a biodegradable Eco-Tube option made from recycled paper. Why do you think it’s important that we consider the environmental impact that our deodorant could be making?
Any little part, from eco-conscious packaging to the product inside, reduces our carbon food print.
It’s definitely not cost effective and means that we have to raise our prices. But there’s an appreciation for that. People are willing to pay more if they know it’s for a good reason (like protecting the environment).
The Eco-Tube is a step further and uses less water in production (plus, it’s made out of recycled paper).
And it’s not just about the packaging, but the ingredients matter too. Those ingredients end up going down the drain in the end and make it into our soil and ocean… and that hurts more than just the earth. It hurts our health as well. The health of our planet affects our health too, it’s a cycle after all.
Safe products, from packaging to ingredients, matter. We want to be a deodorant company that gives back and cares. It’s important for us to show that you can live sustainably and use healthy products without harming the world and the creatures that live on it.
This summer you’re launching a new formula that’s 10 times better than any natural deodorant. Can you give us a little peek at what we can look forward to? How is this different from anything you’ve ever done before?
Working with our formulator, we’ve really created the perfect mix of essential oils (and made sure we were adding them in at the perfect time, so they’re really effective). It’s beyond anything we’ve done so far.
We’re using candelilla wax instead of bees wax to keep it vegan and have a great mix of ingredients, including vitamin e oil, and a great essential oil blend.
When we gave it out to our friends and affiliates for testing the response was “Oh my god, this is like 10 times better!”
And to be sure we were really making something remarkable, we bought our competitors’ products and had everyone test those as well. We wanted to make sure we were doing something better than anything we’ve ever done before, and the response has been amazing. We’ll be launching our new formula at the end of this summer.
Everyone deserves an awesome, healthy, effective deodorant and you definitely have them (and their pits) covered! How can we get our hands on The Best Deodorant in the World?
You can order online at thebestdeodorantintheworld.com.
We’re currently in our pre-launch for the new formula, and the first pre-launch pre-order is sold out. But we’re planning on having another (and may even set up a crowd funding so we can reach even more pits, stay tuned). We’re so excited and really can’t wait to share our new formula with you!
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